Nashville’s Adventure Science Center approached Cour Content and EAMotion to create an all-ages exhibit that could be consistently engaging. Knowing the client did not want to be locked into something static, the team recognised they’d need to programme flexibility. They aimed to be able to curate, build, and rotate a library of experiences that could stand alone or be activated to complement existing programming today or ten years from now.
As Mike Kluge, Creative Director and Notch Designer at Cour Content, put it, their team wanted to focus on “infinite possibility” in a way that wasn’t overly literal or didactic. They also wanted to use an elliptical approach to allow space for guests to fill in the blanks. So, they set out to create an installation that would “feel” like infinity on a visceral level.
