When Iceland’s Stöð 2 approached Video Designer Ingi Bekk about creating a show for this year’s Idol, Bekk saw it as the perfect opportunity to do what he’d been trying hard to do for years: quit After Effects entirely. Frustrated with having difficulty getting into a creative flow within the programme, Bekk initially turned to Notch as a way to produce rendered content but found a lot of freedom in its real-time workflow.
For this project specifically, Bekk turned to Notch to deliver material on an incredibly short turnaround. Songs for the show were confirmed on a Monday, and all the visual material had to be delivered on the Friday of the same week.