Earlier this year, INFRAMES were approached by the UAE Pro League, who asked for an opening to their annual awards ceremony commemorating football players and management. The studio chose to channel childhood dreams by sculpting the story of a young boy whose greatest ambition is to be a star of the game.
Show Director and No1 Events Founder Hassan Abdulhamid began by translating their vision into a script that brought together theatre, acting, and cinema. Already familiar with Notch's capabilities, INFRAMES Director Haitham Taha suggested a multifaceted interactive project on a mesh screen supported by large-scale LEDs synchronised with live performances. Taha was careful to keep the visuals as abstract as possible to avoid being too overt in their messaging. For each act, the INFRAMES team sketched concept art culminating in a complete storyboard with key moments synched to a soundtrack.
