Case Study

HALSEY ON THE ELLEN SHOW

All of it Now and Moment Factory use a virtual production workflow to create a mystical doorway for Halsey’s performance on The Ellen Show.

Halsey’s live performance of Graveyard on The Ellen Show in October 2019 surprised the live audience and viewers at home by revealing a portal to another universe. The performance, which has been viewed 3 million times on Youtube, features a special augmented reality moment created in Notch. Moment Factory and All of it Now created the visual design for the performance. The team wanted to create the illusion of walking through a doorway into an alternate reality. All of it Now handled the real-time content creation in Notch.

The all-white bedroom set the scene for Halsey’s barefoot performance, and for the final camera move, a StYpe tracked camera enters into an abstract world via a previously empty door frame. The bemused studio audience were surprised to see themselves and Halsey from this new perspective on the studio monitors while viewers at home were left asking “how on earth?”.

While on set, the ability to position and calibrate graphics in real-time made our process much easier. Notch’s XR and virtual production tool set has enabled us to rethink the possibilities of real-time graphics in live environments.

Berto Mora, AR Producer/Technical Director, All of it Now

Berto Mora, AR producer/technical director, All of it Now