To launch her new album ‘Brightest Blue’, Ellie Goulding performed ‘Brightest Blue’ and ‘New Heights’ to an online audience via Vevo. The performance features a virtual set design that reflects the emotion and sentiment of the two singles. Acclaimed director Giorgio Testi of Pulse Films had the vision to create something in between a music video and a live performance. Giorgio collaborated with a specialist in the field of live visual design Nocte’s Andrea Cuius to deliver the virtual production.
Case Study
ELLIE GOULDING: NEW HEIGHTS AND BRIGHTEST BLUE
Pulse Films and Nocte Studio create a sublime real-time virtual set for Ellie Goulding’s performance of ‘Brightest Blue’ and ‘New Heights’.
Together with Vevo UK and the Ellie Goulding team, Giorgio and Andrea developed a creative solution to enable Goulding to perform in an immersive environment. Andrea chose Notch as his real-time content generation tool to create the virtual set and AR front plate elements for the performance at MARS Studios. Andrea and Giorgio were able to create moody, atmospheric environments and realistic smoke effects that could be rendered and applied in real-time. The splendidly dreamy visuals in Ellie Goulding’s performance did not go unnoticed by fans who commented:
Giorgio Testi and I wanted to approach this project collaboratively, streamlining the process and keeping the workflow as flexible as possible. Notch was the perfect tool; we could quickly try things out and share initial designs and camera movements with the client. Considering XR is still seen as uncharted territory; being able to share ideas with clients quickly was crucial. Notch does an excellent job in streamlining the process, providing a consistent workflow and pushing the boundaries of what’s possible with real-time graphics.Andrea Cuius, Creative Director, Nocte
“Even when we’re in the middle of a pandemic and we can’t go to live shows, Ellie and her team are doing an amazing job with all this content. Brightest Blue is such a balm to the soul."
Full Credits
Director
Creative Director
Andrea Cuius
Vevo Executive Producer
Claudia De Wolff
Vevo Senior Producer
Nick Calafato
Producer
Isabel Davis
Line Producer
Amy Rattray
Production Coordinator
Millie Rose Wells
Production
Nocte Studio, Pulse Films
Video & Xr Content
3D/Notch Designers
Mike Wilson, Lewis Kyle White
Associate Designer
Irem Bugdayci
Vevo Talent Relations
Carl Young
Vevo Design
Charlee Twigg
Colourist
Paul Dimond At My Brother Bob
Assistant Editor
Ben Boullier
Dop
James Medcraft
1st Ad
Paul Mccann
1st Ac
Alex Bender
2nd Ac
Alex Collings
Gaffer
Dom Aronin
Grip
Charlie Wall, Simon Thorpe
Electrician
Bill Rae Smith
Electrician Trainee
Oliver Flanigan
Runner
Nana Quartey
Photography
Ryan Saradjola
2nd Camera Operator
Simone Pellegrini
Dit
Sohpie Baggaley
Desk Operator
Matt Owen
Playback Operator
Nick Forrester
Grip
Charlie Wall
Jib Op
Simon Thorpe
Musical Director
Matt Robertson
Mix Engineer
Nick Ingram
Monitor Engineer
Laurie Binns
Shot At
Mars Studios
Catering
Fayre Do's
Photographer
Ryan Saradjola
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