SUBURBAN DARK

Using Notch and their experience of designing for holographic projection, Jason and Zach create a video aesthetic that pops out of the screen and etches into your brain:

Zachary: “The brief came from Chris Irvine from Suburban Dark, he said to me ‘I think the look we should go for is hella trashy! Crusty cuts with lots of film pops and burns and solid use of the logo’. We envisioned a grungy, mind-bending animation that made you feel like someone was scratching at your skull.”

“The skull in the logo made the perfect base to start work.”

Jason: “Notch is my go-to software for creating visuals. This particular project had a tight timeline, so we needed a flexible platform like Notch that allowed for experimentation without worrying about render times.”

“During the design briefing, the word ‘glitch’ was used a lot. Luckily Notch comes with a first-rate post effects suite with lots of great ways to create glitch effects. Pairing these effects with audio reactivity via the Sound Modifier allowed me to form a tight relationship between the visuals and the music. I used audio reactivity with as many elements as possible, from materials to particles, lights to post effects, and fogs.”

“When creating the White Trash video, we left room for experimentation. As a result, the final product was a pleasant surprise, and the feedback online has been great!”