Silent Partners and XR Studios created XR content for TikTok’s first-ever live concert, featuring singer Camila Cabello. Working together with Camila Cabello’s Creative Director, Charlotte Rutherford, the team envisaged bringing each song to life in an immersive way through layering the virtual environment with the practical set design, choreography, and wardrobe styling. Inspiration was drawn from Camila’s Latin heritage, the films of Pedro Almodovar and Alice in Wonderland, and musicals of the 40s & 50s.
For psychofreak, the choreographer assisted in creating hypnotising visuals that were synchronised to their movements. A 3D world was built of black and white stripes continuously animating and changing shape to the beat. Notch allowed for the world to be animated layer by layer in real-time. Beat pulse modifiers allowed easy automation and timing of the lighting to the music while keyframing directly on the Notch timeline and were used for some of the more notable moments.
