Earlier this year, Markus Krampe Entertainment Group approached LUPIXX with a significant request: a whole day’s worth of content designed for the Arena of Schalke leg of 90s Live, their open-air, all-day party. A must-see for anyone wanting to relive 1990s Eurodance, the event hosted acts such as Reel 2 Real (“I Like to Move It”), Culture Beat (“Mr. Vain”), and special guests Aqua (“Barbie Girl”), among many others.
The client asked LUPIXX for content spanning the full nine hours of the party’s duration and specifically requested unique aesthetics for each individual act. For Oli.P, the production incorporated pyrotechnics and video feeds that reflected the audience back to itself. When Culture Beat took the stage, the creative team electrified three screens with cool-toned, flowing streams of light. Many acts incorporated lasers, streamers, confetti, and noisemakers to make the experience a proper party.
