POST MALONE’S TWELVE CARAT TOOTHACHE LISTENING EXPERIENCE

When Contrast Films joined forces with Sila Sveta and XR Studios to craft a listening experience for Post Malone's latest release, Amazon Music asked for ambient visuals to create the most intimate event possible. The artist would, after all, be debuting his new album exclusively for a small group of those closest to him personally and professionally. Intent on pushing the limits of atmosphere as far as possible, the team began by putting together a mood board inspired by minimalist digital art and testing practical effects, such as smoke, fog, condensation, and other textures.

The team needed to complete this show, which spanned the album's entire duration, at a quick turnaround. They also knew they wouldn't have access to a timecode. All things considered, to deliver the final product, they decided to employ real-time graphics and use Notch as a primary tool.

After XR Studios pulled together all rigging, lighting, LED, servers, and even physical space to make this event possible, Sila Sveta created graphics and real-time filters as Notch blocks distributed throughout the performance during the show's programming process. In the end, they produced a highly collaborative but polished and cohesive finished product that won praise from both management and the artist himself.

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