After several years of collaboration, 88rising connected IMMANENT with Joji’s management, who asked them to create a set of tour visuals with a new look for the artist—something more textural, industrial, and associated with acts like Nine Inch Nails or Radiohead. The gritty designs, an excellent fit for Joji’s increasingly melancholy music, would need to match the cubic video surfaces of the stage design.
IMMANENT, with the help of EFFIXX, leaned into analogue textures to keep things more human and less digital-feeling, in keeping with the very tradition in which Joji began: lo-fi hip-hop, not simply regarding music but also complete with all associated visual elements, from the handmade look of Super 8mm film to the warm glow achieved by running everything through old CRT monitors. “It should have felt like an art student’s personal project from the early ‘90s,” said IMMANENT Executive Director Drew Best.