Vasco Rossi’s official director, Pepsy Romanoff of Except, developed a plan for the artist’s latest tour with Milan’s Chunk Studio and Notch Designer Lorenzo Venturini. The director, motion designers, and technicians involved worked closely to create a unique and engaging experience for an audience with high expectations.
Incorporating onstage art alongside their visuals, the team wanted to be sure the artist at the centre of it all would remain the audience’s primary focus for the duration of the show. Venturini and Fabio Pini heavily explored Notch to create unusual and surprising effects, blending and abstracting organic and synthetic looks.