Creative Director Molly Hawkins approached Silent Partners Studio in 2021, asking for a video effects-laden show for the newest Harry Styles tour throughout four continents. The creative team wanted to use cameras to highlight the band as much as the artist himself. Rather than going for commonplace realistic video looks, Silent Partners strived to develop an ecstatic and artful colour palette with fun looks to match the aura of each song.
With so many legs of the tour to handle, songs and setlists changed. As such, the visual show evolved, but with a solid plan in place, Silent Partners could maintain their vision and workflow throughout. Inspired by vintage cinematographic tricks, the team set out to stay loyal to film looks and classic optical effects, avoiding anything that felt digital.