GARENA FREE FIRE AT THE 31ST SOUTHEAST ASIAN GAMES

Having worked with them in the past, Esports advocate and organiser Garena approached MXC Creative about creating a complete visual show for the 31st Southeast Asian Games at the National Convention Center in Hanoi, Vietnam. Garena asked the creative team, led by Le Thanh Tung, known throughout the industry as “Crazy Monkey,” to develop the highest quality large-scale LED graphics in the shortest time possible.

MXC began by using Cinema 4D for 3D modelling and optimisation. They then exported FBX files and imported them right into Notch. After compositing and rendering within Notch, they used After Effects and Premiere for final touch-ups and editing. They incorporated staple images of the battle royale game, Free Fire: saturated purple mountains and orange skies juxtaposed with dystopian, used-future characters and technology.

The awards event brought together contestants, audience members, and staff from Vietnam, Thailand, Malaysia, Indonesia, and the Philippines. The illuminating combination of screens, lights, and surround sound energised all attending. Many more gathered via social media and expressed appreciation for the sense of community created around the event per its slogan, “for a stronger Southeast Asia.”

Additional press coverage:

One Esports, Esports Charts.