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Case Study

DADDY YANKEE AT COLISEO DE PUERTO RICO 2023

FragmentNine created an unforgettable set of real-time designs to conclude Daddy Yankee’s final La Última Vuelta shows in downtown San Juan.

In 2023, Daddy Yankee’s team approached The Playground and FragmentNine in search of video content for the now-retired King of Reggaeton’s recent set of farewell shows, titled La Meta, over three nights at Coliseo de Puerto Rico. Specifically, they wanted many different designs that could adapt to various scenes, culminating in a hard-hitting and well-deserved goodbye for the Puerto Rican pop veteran.

The FragmentNine team used Notch for most of the show’s onscreen IMAG effects and generative video for a few songs. As Animator and Notch Designer Cody Samson explained, they also used Notch to create a full-stage point cloud structure and 3D lights to cohesively tie together the myriad visuals they'd created.

The creative team also used Notch's background removal feature, which ensured Daddy Yankee remained front and centre amid moving lights, dancers, and the visual experimentation deployed in real time. Throughout just six days of rehearsals, Daddy Yankee added songs to the setlist up until the last minute, but with Notch’s real-time flexibility, the team could adjust accordingly with ample time to spare.

Notch allowed us to generate content on the fly as the artist updated the setlist. The visuals we created in real time were every bit as good as what we’d come prepared with and let us adjust with limited rehearsal time.
Michael "Hank" Hankowsky, Content Project Director & Video Programmer, FragmentNine

Additional press coverage:

PLSN, Primera Hora.

Full Credits

Performer & Executive Producer

Executive Producer

Rafael Pina Nieves

Show Producer & Production Manager

Willie Cortes

Tour Manager

Nestor De La Mota

Accountant

Ayeicha Gonzalez

CEO's Assistant

Michelle Matos

Production Company

Creative Director & Show Director

Curtis Adams

Production Designer

Trevor Alhstrand

Production Designer

Sooner Routhier

Choreographer

Luther Brown

Technical Director

Matthew Geasey

Creative Producer

Allison Ciccarelli

Creative Producer

Briceño

Creative Manager

Niccolo Casino

Creative Assistant

Dulce Martin

Lighting Programmer & Operator

Will Flavin

Lighting Programmer

Dane Kick

Video

Content Project Director & Video Programmer

Michael "Hank" Hankowsky

Art Director

Jeremy Lechterman

Art Director

Jackson Gallager

Associate Art Director

Ally Munro

Associate Art Director

Pablo Beckett

Video Programmer

Sydney Asselin

Video Programmer

Aria Hailey

Animator

Liangel Del Rosario

Animator

Cody Samson

Animator

Alex Campbell

Animator

Brian Lowe

Animator

Clayton McCracken

Animator

Cora Keene

Animator

George Hurrell

Content Project Manager

Rob Kuhn

Associate Choreographer

Elysandra Quiñones

Choreographer Creative Consultant

Jimmy Smith

Choreography Executive Assistant

Savannah Harrow

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