VMAs 2022 Augmented Reality Hidden Road Studios made astronomical leaps and bounds in crafting a zero-gravity augmented reality broadcast for this year’s VMAs. Earlier this year, Trevor Burk of Visual Noise Creative and VMAs Supervising Producer and Creative Director Paul Caslin approached Hidden Road Studios to design

Christian Louboutin ‘LoubiFuture’ Campaign A collaboration between Christian Louboutin, artist Julien Granel and Les Vandales to create a retro-futuristic immersive experience. For the launch of the new summer 2021 collection, shoe fashion designer Louboutin envisaged a new disruptive campaign: a virtual retro-futuristic world. A new advertising campaign was

Foo Fighters Super Bowl After-Show Hidden Road Studios creates XR effects for Foo Fighters Super Bowl After-Show for Meta. Meta and Foo Fighters planned a Super Bowl After Show that played in virtual reality inside the Meta Quest VR headset and alternatively as a regular stream on

Rival Peak CREATE TH!S utilize Notch and projection mapping to create a dynamic virtual hosting environment. Rival Peak is the weekly wrap up show based on the Facebook game show Rival Peak, the world's first audience-influenced AI interactive experience. Facebook approached LA-based creative production studio CREATE TH!S

The Euroleague 2021 Ombra World create a high energy pre-game countdown in AR for The Euroleague Final Four. The team at Filmmaster wanted to create a new pre-game experience for the live broadcast of Europe's basketball event of the year, The Euroleague Final Four. They brought on Ombra

‘Optimum Optimism’ ITV Idents Bluman Associates use Notch and XR to explore how motion and colour can affect our brains chemical make-up. ITV Creates commissioned artist June Mineyama-Smithson (MAMIMU) and neuroscientist Dr Tara Swart to create an ITV ident to raise awareness for Mental Health Week. On a

EE BAFTAS with Liam Payne An unforgettable EE BAFTA opening performance sees Liam Payne performing in a world of particles with a holographic avatar of himself. NorthHouse and Black Skull Creative threw away the rulebook for the EE BAFTA's 2021 opening performance. Their contemporary design featured an

‘Criolo XR’ Live Stream on Twitch Criolo XR combines Notch + Unreal for the first-ever extended reality show held in Brazil. Streamed live from Boop Studios in São Paulo, Brazil, Criolo XR united art and technology for an epic performance hosted by Twitch. The concert featured various

Walmart's 2021 Investor Community Meeting Xite Labs designs on-brand virtual sets in Notch for Walmart's first-quarter meetings. Walmart innovated their first quarter meetings with two distinct virtual designs by Xite Labs. Xite Labs presented their XR concept to LEO events and Walmart using one of the Notch

Bryson Tiller's TrapSoul World Series concert Xite Labs blur the boundaries of reality for Bryson Tiller's live stream concert on Momenthouse. Xitelabs delivered a reliable and fast virtual production workflow for Bryson Tiller's live stream concert on Momenthouse. Each of the performance spaces contained dynamic and musically