Nohlab - ‘EVERYTHING’ Love of immersive art experience results in a collaborative exhibition at the Paris Immersive Art Festival. In 2021, Paris Immersive Art Festival held an immersive experience at the Atelier des Lumières (and at the Bassins des Lumières, Bordeaux) curated by Nohlab called EVERYTHING. It was
El Alma de la Ciudad
El Alma de la Ciudad The Costa Rican cultural installation blends tradition and a sense of space with immersive storytelling techniques. The soul of the city - El Alma de la Ciudad - was an immersive installation in the centre of San José with more than 3000
TikTok Annual Showcase China 2021
TikTok Annual Showcase 2021 Pixel World uses mapped visuals to create striking performances at the 2021 TikTok showcase in China. TikTok’s 2021 annual showcase in China saw two acts use Notch as part of their performances. The theme for both Jackson Wang and Roy Wang’s performances was “Everyone Is
A streamlined creative process for product launches
McLaren Artura Launch McLaren introduced their new hybrid supercar and unveiled the McLaren Technology Centre with a striking launch film featuring Daniel Ricardo. Bild delivered the technical planning and onsite execution, working alongside creative director Ben Kreukniet, Notch designer Lewis Kyle White and advertising agency Media Monks. The
Millions of pixels rendered to an extraordinary scale
The Projected Desert Cocolab uses projection mapping and Notch to immerse the public in the worlds of ten renowned artists. Projected Desert was created by the Meow Wolf Team and developed in collaboration with Cocolab. The Projected Desert combines artworks from Alex and Allyson Grey, Luke Brown,
Harmonious real-time audio responsive visuals in Paris
When Virtually Meets Reality Superbien encapsulates a live symphony orchestra with audio responsive projected artworks created in Notch. ‘Virtually Meets Reality’ first aired at the Jardin des Plantes' giant dome in Paris in April 2020. Created for French software company Dassault Systèmes, the installation explores how virtual
Informational AR and on-brand virtual sets for Walmart
Walmart's 2021 Investor Community Meeting Xite Labs designs on-brand virtual sets in Notch for Walmart's first-quarter meetings. Walmart innovated their first quarter meetings with two distinct virtual designs by Xite Labs. Xite Labs presented their XR concept to LEO events and Walmart using one of the Notch
Dance and real-time visuals interact in STATE:LUCID’s dream machine.
STATE: LUCID STATE: LUCID combines media installation and performance using Notch to create an immersive theatre experience. STATE: LUCID is an installation project created by designer and director Robi Voigt in collaboration with the University of the Arts Zurich. The research project, centred around the dramaturgy of
Intricate particle systems projection-mapped to perfection.
UAE 49th National Day Luke Halls Studio designed intricate particle systems projection-mapped to perfection on Es Devlin's monument for the UAE's 49th National Day celebration. To celebrate the annual UAE National day, Es Devlin and Luke Halls Studio created a monument to the UAE's past accomplishments and
Inside Xbox, Xbox Games Showcase
Inside Xbox: Xbox Games Showcase Zed Ink and Toy Robot Media create a package of looks for Xbox using Notch’s ray tracing features. The Xbox Games Showcase introduced new titles coming to the Xbox Series X console. The stream featured 22 games from nine Xbox Game Studios.