‘Optimum Optimism’ ITV Idents Bluman Associates use Notch and XR to explore how motion and colour can affect our brains chemical make-up. ITV Creates commissioned artist June Mineyama-Smithson (MAMIMU) and neuroscientist Dr Tara Swart to create an ITV ident to raise awareness for Mental Health Week. On a

McLaren Artura Launch McLaren introduced their new hybrid supercar and unveiled the McLaren Technology Centre with a striking launch film featuring Daniel Ricardo. Bild delivered the technical planning and onsite execution, working alongside creative director Ben Kreukniet, Notch designer Lewis Kyle White and advertising agency Media Monks. The

EE BAFTAS with Liam Payne An unforgettable EE BAFTA opening performance sees Liam Payne performing in a world of particles with a holographic avatar of himself. NorthHouse and Black Skull Creative threw away the rulebook for the EE BAFTA's 2021 opening performance. Their contemporary design featured an

MTV Movie & TV Awards Silent Partners Studio use virtual production techniques to create an especially opulent stage for the MTV Awards: Greatest of All Time Awards 2020. Director Paul Caslin envisaged an opulent virtual set made of gold for the Greatest of All Time (GOAT) Awards,

Halsey on The Ellen Show All of it Now and Moment Factory use a virtual production workflow to create a mystical doorway for Halsey’s performance on The Ellen Show. Halsey’s live performance of Graveyard on The Ellen Show in October 2019 surprised the live audience and viewers

American Idol: Katy Perry performs Daisies Silent Partners Studio reimagined Katy Perry’s illustrated lyric video ‘Daisies’ as a virtual environment for her performance on American Idol. For the season finale of American Idol, Katy Perry performed ‘Daisies’ immersed in a live virtual world. Silent Partners Studio scripted

The BRIT Awards: Dave TAWBOX, Stout and Bluman Associates combine Notch and MoSys camera tracking to create a 3D projection-mapped show for live broadcast. UK grime artist Dave gives an emotionally and visually impactful live performance at the BRIT Awards 2020. TAWBOX commissioned Bluman Associates & Stout

Pakistan Super League 2019 Bild Studios and Studio One create spectacular AR enhancements in Notch for the 2019 Pakistan Super League. Event management company ITW Trans Group collaborated with The Musketeers to deliver an unforgettable opening event for the 2019 Pakistan Super League. Broadcast live from the

Inside the Boys Aggressive TV, Brandon Epperson and Tigrelab create an immersive virtual set and opening credits in Notch for the Amazon Prime series Inside the Boys. Nine-part Amazon Prime series ‘Inside the Boys’ uses virtual production to create an immersive environment in which the host could

The VMA Awards 2020 Silent Partners and XR studios find innovative ways to recreate the buzz of a live broadcast audience for the 2020 VMA Awards. The VMA’s was the first major awards show to broadcast in the US since the pandemic took hold. To create the