Case Study

KHALID'S FREE SPIRIT WORLD TOUR

Hidden Road Studios created juicy polychromatic looks in Notch for Khalid's Free Spirit World Tour.

As Hidden Road's Rowan Glenn explains: “I co-founded this company with Tom Kirk. Tom has a long history with the British rock band Muse, and I got my start creating content for their The 2nd Law tour in 2012. We are very fortunate to get consistent work like this and have been lucky enough to create content and Notch design for artists like Imagine Dragons, Shawn Mendes, Metallica, Katy Perry, and many others.”

“With an artist like Khalid, I think everyone's vision is to keep things lively and colourful. He is young and appeals to a largely younger demographic, so keeping the content vibrant and moving is important. My vision was to push colour as far as possible.”

“There are eight IMAG moments in this show, each with a different grade or design to set the mood. Notch was the only way that we could incorporate IMAG the way we envisioned.”

Lighting Programmer Dan Norman and I were able to create complementary looks efficiently thanks to Notch's render quality and speed. I could make adjustments to a scene after the afternoon rehearsals and have a new version rendered out for the evening rehearsals.

Rowan Glenn, Co-Founder, Hidden Road Studios

"Everyone involved, from the creative team to the client, seemed very happy with the result, which of course made Tom and I extremely proud. I was able to catch the show on their 6th night at Staples Center in LA. The crowd seemed to love it, and I was glad to see the effects were holding beyond rehearsals. Overall, it was a great experience working with an amazing group of talented people."