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TV, AR, MR, XR & BEYOND

GO BEYOND THE FLAT SCREEN

Go beyond traditional broadcast with Notch to augment, or completely replace your physical studio.

Used on some of the biggest broadcast shows in the world (MTV Music Awards, The Super Bowl), Notch is a reliable and creative toolbox for extending and augmenting your TV broadcast or movie shoot.

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Built by Designers

We’re not a complex game engine pretending to be a design tool. We’re built from the ground up to communicate narratives in the richest graphical manner possible. Designers will feel right at home in a tool that's built for them by artists like themselves.

Notch Blocks are supported everywhere

Film and broadcast-grade Virtual Production projects require reliable integrations with hardware, software and equipment built for purpose. Notch's block architecture means you can deliver to market-leading platforms right out of the box.

Virtual Production

Notch works with all established techniques in broadcast: green screens, LED stages, tracked plates and cameras, or any combination of the above! It is the only tool that brings powerful real-time artistry to all possible use cases within Augmented Reality, Mixed Reality, Extended Reality, projection, and more.

One tool, Many Targets

Designers live in a multi-canvas world. One day, you are delivering a 16:9 video render; tomorrow, you're building broadcast AR or an interactive experience. Notch allows you to use the same tool (and even the same projects!) and deliver it to all these different formats. On time and on budget.

FEATURES

The power of Notch enables true next-generation TV broadcasts, extensive augmented and mixed reality shots, and Virtual Production with either LED or full XR workflows.

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TRACKED CAMERAS & PROPS

Use industry-standard tracking solutions like BlackTrax, stYpe, and MoSys to track cameras and props, augmenting their appearance or your scene in real time based entirely on movement and position in space. Pictured: Schlagerboom 2023, LUPIXX

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FRONT & BACKPLATE WORKFLOWS

Notch comes with a standard workflow for front and backplate work, which greatly simplifies augmented reality production for film and TV.

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VR HEADSET SUPPORT

Through OpenVR, you can use any compatible VR headset to work in VR to compose and experience your set or shoot ahead of time, greatly reducing the time and cost of the on-set time required for a shoot.

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GPU CHROMA KEYING

From AI background removal and next-generation, GPU-powered green screen keying to serious visual effects, including motion analysis, Notch offers the most comprehensive real-time video processing toolset on the market.

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ACES WORKFLOW

With a modern ACES workflow, Notch also handles all of your compositing needs, including a near-limitless list of post-processing effect combinations. All GPU powered, all in the box.

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NOTCH BLOCKS

Notch Blocks is the industry standard for real-time content, supported by all major media servers, including Disguise, TouchDesigner, Green Hippo, Pandoras Box, AI, SMODE, RealMotion, Pixera, 7th Sense, and more.

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ADDITIONAL TECHNICAL SPECS

MADE WITH NOTCH

Don't take our word for it — check out how artists and brands from around the world use Notch to level up their broadcasts and transport their audiences.

See Showcases See Showcases
TV, AR, MR, XR & Beyond_IMMERSEYOURSELF1_POST MALONE

POST MALONE (XR STUDIOS)

TV, AR, MR, XR & Beyond_IMMERSEYOURSELF2_BRYSON TILLER

BRYSON TILLER (XITE LABS)

TV, AR, MR, XR & Beyond_IMMERSEYOURSELF3_RINA SAWAYAMA

RINA SAWAYAMA (BILD STUDIOS)

TV, AR, MR, XR & Beyond_IMMERSEYOURSELF4_ALICIA KEYS

ALICIA KEYS (TIGRELAB)

TV, AR, MR, XR & Beyond_IMMERSEYOURSELF5_DOJA CAT

DOJA CAT (BLINK/HIDDEN ROAD STUDIOS)

TV, AR, MR, XR & Beyond_IMMERSEYOURSELF6_CRIOLO

CRIOLO (BOOP STUDIOS)

TV AR MR XR BEYOND IMMERSE YOURSELF 7 THE BOYS

INSIDE THE BOYS (AGGRESSIVE TV/TIGRELAB)

Notch gave us the possibility to push the limits and create a world that goes beyond the usual fashion campaigns.
Camille Ottmann, Les Vandales
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CHRISTIAN LOUBOUTIN (LES VANDALES)

TAKE YOUR BRIEF TO ANOTHER DIMENSION

We have created a free starter pack for anyone interested in building Virtual Production projects in Notch — get it today.